Krem-Top invites Filipinos to #ChangefortheBetter this 2015. Last December 17, 2014, Krem-Top featured off their campaign at the #ChangefortheBetter Davao Event.
Gracing the affair is Dr. Mina Ramirez, a phenomenological sociologist and President of the Asian Social Institute. According to Dr. Ramirez, “The year 2015 is harvest time – harvesting all what is good about the Filipino to transform our country into a great nation.”
The #ChangefortheBetter Campaign is anchored on the Five Core Filipino Values from Dr. Ramirez’s study “The Filipino Worldview and Values.” These Core Values are rooted on the Basic Aspirations of a Filipino:
- Mapagpasalamat
- Matatag
- Masigasig
- Mapagmalasakit
- Magalang
According to Dr. Ramirez, these values are reflected in Filipino traditions, languages and dialects, and even in how we interact with each other in the age of social media. With these values at the heart of their campaign, Krem-Top challenges Filipinos to #ChangefortheBetter.
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